TO: LINDA REICH, CITY MANAGER
FROM: WARREN MORELION, AICP, DIRECTOR OF DEVELOPMENT SERVICES
SUBJECT
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Overview of Amendments to the Sign Code.
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RECOMMENDATION
1) Receive a presentation on proposed amendments to the Sign Code; and 2) Discuss and provide feedback to staff on content to be included in the Public Review Draft Sign Code.
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FISCAL IMPACT
This agenda item is a status report on the sign code update, therefore there are no financial impacts associated with this report.
CITY OF CHINO MISSION / VISION / VALUES / STRATEGIC ISSUES
The recommendation detailed above further the City's values and strategic issues that serve as key pillars on which identified priorities, goals, and action plans are built, by fostering:
* Responsible Long-Range Planning
BACKGROUND
The City has initiated a comprehensive update to the City's Sign Code. The proposed update addresses the Supreme Court case Reed v. Town of Gilbert, which requires sign regulations to be content neutral. The proposed updates also include reformatting the Sign Code to make it more user friendly, incorporating sign standards to implement new land use designations created by the 2045 General Plan, and adding standards for sign types currently not addressed in the Sign Code. The existing sign standards for permanent signs (such as sign area, height, and size requirements) as well as permitting procedures are generally maintained.
The proposed update was originally initiated to ensure the Sign Code incorporates content neutral sign regulations in accordance with the ruling in Reed v. Town of Gilbert. A content neutral regulation typically regulates the time, place and manner of a sign. This means that a city cannot regulate what a sign says, however a city can regulate where a sign is placed, the size of a sign, the number of signs, and in the case of temporary signs, how long the sign may be displayed.
ISSUES/ANALYSIS
The following is a summary of the proposed amendments to the City's Sig...
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