TO: LINDA REICH, CITY MANAGER
FROM: WARREN MORELION, AICP, DIRECTOR OF DEVELOPMENT SERVICES
SUBJECT
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Introduction of Ordinance 2026-007 - Sign Code Amendment (PL26-0057).
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RECOMMENDATION
recommendation
1) Conduct a Public Hearing; 2) Approve the introduction of Ordinance No. 2026-007, adopting PL26-0057 (Sign Code Amendment) a comprehensive update to Title 16 (Sign Code) of the Chino Municipal Code, to be read by number and title only, and waive further reading of the Ordinance.
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FISCAL IMPACT
There is no fiscal impact resulting from these changes to the Sign Code. This item is a comprehensive update to the Sign Code and does not involve any future expenditures.
CITY OF CHINO MISSION / VISION / VALUES / STRATEGIC ISSUES
The recommendation detailed above further the City's values and strategic issues that serve as key pillars on which identified priorities, goals, and action plans are built, by fostering:
* Superior Customer Service
* Financial Stability
* Responsible Long-Range Planning
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Expenditure:
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BACKGROUND
The Sign Code was last updated on August 19, 2011, and amended in April 2016. The City is now pursuing a comprehensive update to address the Supreme Court case Reed v. Town of Gilbert, which requires sign regulations to be content neutral and to implement the 2045 General Plan. The proposed amendments include ensuring the Sign Code is content neutral, reformatting the Sign Code for ease of use, incorporating sign standards to implement new land use designations created by the 2045 General Plan, and adding standards for sign types currently not addressed in the Sign Code. The existing sign standards for permanent signs (such as sign area, height, and size requirements) as well as permitting procedures are generally maintained.
A joint City Council and the Planning Commission study session was held on January 13, 2026, to review the proposed amendments and provide feedback. Direction and f...
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