DATE: June 17, 2026
TO: CHAIRMAN AND MEMBERS OF THE PLANNING COMMISSION
FROM: ANDREA GILBERT, CITY PLANNER
SUBJECT
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A proposed comprehensive update to Title 16 (Signs) of the Chino Municipal Sign Code to amend and reorganize multiple chapters of Title 16.
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RECOMMENDATION
Adopt Planning Commission Resolution No. PC2026-014, recommending the City Council approve PL26-0057 (Zone Ordinance Amendment).
BACKGROUND
The Sign Code was last updated on August 19, 2011 and amended in April 2016. The City is now pursuing a comprehensive update to address the Supreme Court case Reed v. Town of Gilbert, which requires sign regulations to be content neutral. The proposed amendments include reformatting the Sign Code for ease of use, incorporating sign standards to implement new land use designations created by the 2045 General Plan, and adding standards for sign types currently not addressed in the Sign Code. The existing sign standards for permanent signs (such as sign area, height, and size requirements) as well as permitting procedures are generally maintained.
A joint City Council and the Planning Commission study session was held on January 13, 2026, to review the proposed zoning amendments and provide feedback. All of the direction and feedback obtained by the Planning Commission and City Council has been included in the final draft of the Sign Code. Additionally, staff met with the Chino Valley Real Estate Professionals, the Chino Valley Chamber of Commerce, and the Building Industry Association of Southern California for public input.
ISSUES AND ANALYSIS
Since the Sign Code is being reformatted, including the way sign standards are displayed in the tables, it is impossible to discuss all changes in detail in this staff report. The following is a summary of the major amendments being proposed.
* Content Neutrality. The proposed update was originally initiated to ensure the Sign Code incorporates content neutral sign regulations in accordance with...
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